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Celebrating the newest graduates of the MSSc in Advertising
Ready to inspire, influence and lead in the
world of communication.

MSSc in Advertising 20th Anniversary Party
A proud moment with the people who shaped the journey of the MSSc in
Advertising — past, present, and future.

It is a true honor to have stepped into the role “From an academic point of view, advertising boils
of Programme Director in this meaningful year of down to persuasion… Persuasion and creativity
legacy. My hope is to guide our students through will remain the most critical aspects, regardless of
this era of transition — one where tradition meets future changes.”
innovation. As we embrace the convenience and — Professor Paul Lee
opportunities brought by technology, we must
also pass on the wisdom and experiences of those “To stay confident, don’t let go of your curiosity.”
who came before us. By doing so, we broaden our — Carol Lam
students’ horizons and prepare them to become
the “trailblazers” for future generations. This, Key Takeaways from Our Students and Alumni
too, echoes the School’s 60th anniversary theme: “To gain a new perspective on advertising,
“beCOMM and beyond”. marketing, and creativity.”
— Basil Cheung, 2008 Graduate
Words of Wisdom from Our Faculty
“We should strive to be curators of AI, using it as “To understand people, discover their intrinsic
an assistant to enhance and support our creative needs, and engage with them through authentic
development.” storytelling.”
— Professor Annisa Lee — Jeffrey Li, 2019 Graduate

“Don’t stop learning when you are old — you are “Graduating feels like being an ad agency trainee
old when you stop learning.” with 10 months of working experience.”
— CC Tang — Rya Liao, 2025 Graduate

“Be an explorer in advertising. Act and reach as far
as you can.”
— Sally Hui, Current Student

Beyond the Classroom
Check out highlights from our 2023 study tour to the UK and Amsterdam —
from group selfies at Oxford to creative inspiration at 180 Amsterdam.