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MSc New Media Programme:

25 Years of Innovation and Impact

Hsuan-Ting Chen
(Programme Director and Associate Professor)

Over the past quarter century, the media landscape and challenges from the emerging media. The MSc
has undergone profound transformations. The in New Media programme has evolved alongside
New Media Programme has witnessed the change these changes and is making its best effort to
and development of devices, platforms, and user equip students with sharp observation, critical
patterns as Web 3.0 and the 5G network have understanding, and hands-on skills to thrive in this
spread. The rise of social media platforms and fast-moving environment.
mobile devices has redefined how people connect
and changed the way they consume and produce In response to this quickly changing landscape,
content. Mobile-first storytelling, influencer culture, we have deliberately designed the programme to
and platform-driven news consumption have taken be forward-looking and interdisciplinary. Rather
centre stage. While we are asking what the next new than anchoring the curriculum in technical skills,
thing can be, attention has shifted to livestreaming, which are at risk of becoming obsolete, we focus
immersive technology, and short-form video on cultivating adaptive thinkers who can navigate
ecosystems. Now, we are entering a new phase shifts across tools, trends, and ethical frameworks.
shaped by generative AI, algorithmic curation, More specifically, our courses include theoretical
and automated content creation. Media industry and methodological foundations and explore
and educators continue to face new opportunities trends, impacts, and new media ecosystems.
They also integrate hands-on training, such as
multimedia production, data analytics, UX/UI
design, and campaign planning. This combination
allows students to critically assess phenomena
while keeping up with trends and maintaining
connections with the media industry. We

Term End Lunch