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CPC 20th Anniversary Celebration Cake Cutting with Full-Time Faculty

Engagement, and Play, Fun and Games: The New
Customer Engagement Strategy. Our dedicated
teaching team—comprising full-time professors, CPC Orientation in 2024.
an Associate Professor of Practice, lecturers, and
part-time instructors from industry—brings deep together alumni, students, and professionals
expertise in strategic communication, sustainability to explore pressing topics such as AI in green
communication, CSR, investor relations, and crisis marketing, ESG strategy, and diversity, equity, and
communication. inclusion (DEI). This initiative not only reinforces
our commitment to responsible communication but
Different Milestones to Celebrate also empowers our students to drive meaningful
In 2016, we proudly celebrated our 20th anniversary change in society.
with an international conference and Public Relations As we look ahead to the programme’s 30th
Week titled “Emerging Trends and Challenges of anniversary in 2026, I am filled with immense pride
Public Relations and Strategic Communication in and gratitude. Reflecting on the past decade, I see
the Digital Era.” The event brought together global a journey marked by growth, transformation, and
scholars, alumni, and industry thought leaders, excellence. I am honored to have been part of this
creating an extraordinary learning opportunity for programme’s evolution and to have contributed
our students and reinforcing the strength of our to its continued success. Most of all, I am proud
academic and professional networks. of our students and alumni—the heart and soul of
our community—who continue to inspire me with
More recently, in 2024, we launched the CSRCom their dedication, creativity, and ambition. I look
& Sustainability Hub (https://csrhub.com.cuhk. forward to the next chapter with great hope and
edu.hk/), a forward-looking initiative dedicated to excitement.
promoting transformative social change through
effective communication in CSR, sustainability, and
ESG. The Hub serves as a platform for bridging
academia and practice, offering certificate programs
(https://corpcom.com.cuhk.edu.hk/training-
modules-overview/), educational videos (https://
www.youtube.com/@csrhub_cuhk), and knowledge-
sharing events. One of the highlights was our
2024 Professional Workshop, Shaping Sustainable
Tomorrow, held on November 29. The event brought
CSRCom & Sustainability Hub’s Professional Workshop: Shaping
Sustainable Tomorrow in 2024.