Page 85 - 60 eBook

85

Reflections on a Decade with the

MSSc in Corporate Communication

Programme at CUHK

Sora Kim
(Programme Director and Professor)
the city, I decided to apply. Following a campus
When I was invited to share my reflections as the interview in late 2013, I received an offer from the
Programme Director of the MSSc in Corporate university. After carefully weighing the pros and
Communication at The Chinese University of Hong cons, I decided to accept it. In 2014, I made the
Kong (CUHK), I found myself looking back on a move—and I have never looked back.
remarkable journey that began in 2013. At the Since joining CUHK, my journey has been deeply
time, I was a tenured associate professor at the fulfilling. From 2014 to 2019, I served as the
University of Florida. A personal visit to Hong Kong Deputy Director of the Corporate Communication
to see a close friend unexpectedly opened a new Programme and have been privileged to lead it
chapter in my life. During that visit, I came across as Programme Director since 2019. Established in
a faculty opening at CUHK that aligned closely with 1996, our programme is the oldest of its kind in
my academic expertise in strategic communication, Hong Kong and is widely recognized for producing
corporate communication, and public relations. thought leaders and professionals who shape the
Though I was unfamiliar with CUHK’s distinguished future of communication across industries.
reputation at the time, I was instantly captivated
by Hong Kong’s dynamic energy, international An Exciting Journey to Join the Programme
character, and proximity to my home country, Our mission is to provide students with a rigorous,
Korea. Initially, I did not think I would leave the comprehensive understanding of corporate
United States. But as I grew increasingly drawn to communication. The curriculum integrates
theoretical foundations with practical applications,
equipping students to develop, execute, and
assess communication strategies essential to
organizational success. We aim to foster a
vibrant, forward-thinking community where theory
and practice intersect, and where students are
challenged to think critically and creatively.